📦 Outbound Sales System Proposal
Email Automation, Landing Pages, and AI Voice Agent
Prepared for: Valter Santos
Date: August 19, 2025
Prepared by: MWRIGHT, INC — Berkeley, CA
Contact: mo@mwright.com — 510-453-2289
Executive Summary
This proposal outlines a complete outbound sales infrastructure designed to generate, nurture, and convert leads at scale for Valter Santos (Client). By combining advanced data enrichment, personalized cold email automation, conversion-optimized landing pages, and a 24/7 AI voice agent, this system aims to streamline your lead generation and qualification process.
Each phase is modular, allowing you to evaluate performance before committing to the next step. The overall goal is to increase qualified opportunities and revenue while reducing the need for manual sales development labor.
Problem Statement
The Skaled Up app and SkaledUp.com were initially launched with the intention of onboarding contractors. The model has since pivoted to focus on creating a project management company that helps real estate flippers rehab properties reliably and consistently.
The objective of this proposal is to help bring property flippers onto the platform. The goal is a 25% return on the rehab portion of the flip. Assuming an average rehab cost of $50,000, that equates to a $12,500 margin per project.
💰 ROI Guarantee
Just one incremental conversion from the lead generation system will cover the fixed cost of the 3-step system.
One additional conversion per year will cover all ongoing maintenance costs.
Proposed Solution
This 3-step system addresses each stage of the outbound sales pipeline using a high-ROI, automation-first strategy:
🔹 Step 1: Lead List Building + Enrichment
- Use Apollo.io, Clay, or similar tools to build a clean, verified list of 500–1,000 leads.
- Include deep enrichment (e.g., job title, LinkedIn, phone numbers, validated email, company).
- Segment leads by ideal customer profile (ICP), location, or relevant buying signals.
🔹 Step 2: Email Automation + Landing Pages
- Launch a cold email sequence using Instantly.ai with warmed domains and inbox rotation.
- Use GPT-based personalization to increase open and reply rates.
- Build 3 conversion-optimized landing pages tailored to each audience segment.
- Monitor, A/B test, and handle replies using AI-based automation.
🔹 Step 3: AI Voice Agent for Inbound Calls
- Deploy an AI voice agent using Air.ai or Twilio that can:
- - Qualify leads
- - Answer FAQs
- - Route calls to live reps
- Integrate with Calendly, CRM, or lead forms for scheduling and follow-up.
Timeline and Deliverables
| Phase | Deliverables | Timeline |
|---|---|---|
| Step 1 | Qualified and enriched lead list (500–1,000) | 1 week |
| Step 2 | 3 cold email sequences, 3 landing pages, inboxes | 2 weeks |
| Step 3 | AI voice agent trained, tested, and deployed | 1–2 weeks |
Budget and Pricing
| Phase | Description | One-Time Cost | Ongoing (Optional) |
|---|---|---|---|
| Step 1 | Lead List + Enrichment | $3,000 | — |
| Step 2 | Email System + 3 Landing Pages | $4,750 | $1,000/month |
| Step 3 | AI Voice Agent Setup | $2,500 | $500/month |
Hybrid Tool Cost Strategy
All essential tool licenses—such as Instantly, Clay, domain warm-up tools, and landing page hosting—are included in your one-time and monthly maintenance costs for fast and efficient execution.
For usage-based tools like Air.ai or Twilio, the client is responsible for setting up and funding their own billing accounts. This ensures transparency and protects your budget from unexpected overages.
This hybrid model provides:
- Full control over performance and optimization
- Long-term infrastructure ownership for the client
Terms and Conditions
- Each phase is invoiced separately and begins upon approval and receipt of payment.
- Monthly campaign management and support plans are billed at the start of each month.
- The client is responsible for providing necessary account access and credentials.
- Performance metrics will be reviewed weekly to guide iterations and improvements.
- The client may opt out of continuing to the next phase based on performance of the previous one.
- Any changes in scope or additional feature requests will be quoted separately.
Ready to Get Started?
This proposal represents a partnership where automation and data work together to drive predictable growth for your flipping operation.
Available at your convenience for questions and next steps.